Why Mediumship Appeals to Younger Audiences in the US — And Why the UK Is Falling Behind
Why mediumship appeals to younger audiences in the US — and why the UK is falling behind by Psychic Medium Kristian von Sponneck
The Growing Popularity of Mediumship Among Younger Audiences in the US
Mediumship is thriving in the United States, especially among younger viewers aged 35–45. It’s not a mystery why. In the US, mediumship is mainstream entertainment. Audiences see mediums everywhere — on Netflix, cable TV, talk shows, podcasts and social media. Names like Tyler Henry, Matt Fraser, Theresa Caputo, John Edward, Thomas John, and other televised mediums have made Spirit communication visible, relatable and culturally relevant.
When mediumship is placed in front of millions, younger generations naturally become curious. They follow it. They talk about it. They attend live shows. They see it as part of modern life.
Why UK Mediumship Is Struggling to Attract Younger Generations
In the UK, the story is completely different. The average age of mediumship audiences is 60+, and that number increases every year. This isn’t because younger people lack interest — it’s because UK mediumship is barely visible. Our last major mainstream names were Derek Acorah and Colin Fry, and both have passed away. Most Haunted — which at least kept the subject alive — has long faded from relevance.
There is currently no major UK medium on mainstream television.
There is no modern representation.
There is no cultural visibility.
There is no new bridge to the next generation.
When mediumship disappears from public view, younger audiences don’t engage with it because they simply don’t encounter it.
The Impact of Mainstream Media Exposure on Public Interest
In the US, televised mediums show younger viewers that mediumship can be modern, emotionally intelligent, high-energy and deeply human. They see mediumship as something current rather than something confined to ageing church halls. This builds trust, familiarity and genuine interest.
In the UK, mediumship is still perceived as old-fashioned, associated with dimly lit rooms, low budgets, outdated formats and ageing congregations. It feels hidden rather than alive. And when something feels hidden, younger people assume it isn’t for them.
Post-COVID Reality: UK Spiritualist Churches Are Struggling
The pandemic accelerated a decline that was already happening. After COVID, many Spiritualist churches: lost their congregations, some closed permanently, struggled financially, failed to regain momentum, relied on ageing volunteers, and became disconnected from modern communication channels.
Churches are now running on minimal attendance, with little ability to appeal to younger adults who, in the US, are already deeply engaged with televised mediumship content.
Why the UK Must Modernise Its Approach to Mediumship
If UK mediumship wants to survive, it must evolve. The US hasn’t “got lucky” — it has presented mediumship in a way that speaks the language of the modern world. Younger audiences in the UK are not uninterested; they are unreached. They’re not avoiding mediumship; they’re simply not seeing it.
Mediumship in the UK needs:
Modern visibility, fresh voices, updated formats, digital presence, relatable educators, media representation, and younger audience engagement.
We cannot continue pretending that mediumship will automatically remain relevant. It won’t. Not without evolution. Not without exposure. Not without stepping into the spaces where younger people actually are.
Conclusion: The US Leads Because It Shows Mediumship — The UK Doesn’t
Mediumship in the US appeals to younger audiences because they see it, constantly. Mediumship in the UK is fading among younger people because they don’t.
For mediumship to thrive here, we must stop keeping it hidden. We must modernise. We must embrace media, digital platforms, new formats and new energy. And if Spiritualist churches truly want a future beyond the next decade, they must accept that visibility isn’t optional — it’s essential.
The US is evolving.
The UK must evolve too.
Or mediumship here will be left behind.
You may like my last post, click the following to read Why Spirit Never Shows You What You Want — Only What You Need
Why Mediumship Appeals to Younger Audiences in the US